Tying It All Together: Community, Communication, and Customer-Centricity

With a portfolio of 8 million sqm of real estate, NREP tackles the challenge of meeting the real needs of people through both buildings and local communities while upholding their deeply-held commitment to decarbonization. For the build-to-rent brand Juli Living, they needed a solution to digitalize the customer journey and optimize daily customer-facing operations via self-service.

The vision

Juli Living’s concept is developed in collaboration with the residents and aims to deliver on their wishes for a flexible, hassle-free, tech-enabled lifestyle. 

With the goal of fostering community, streamlining customer-facing operations, and supporting environmentally friendly initiatives with increased resident buy-in, Juli Living partnered with Spaceflow to deliver the white label Juli Living app for the UN17 Village in Denmark.

Spaceflow app screens

Fostering community

Community is a foundational value of the UN17 Village. There are communal spaces and facilities such as rooftop terraces, a community center, greenhouses, and even a repair workshop. 

Residents can participate in events such as biweekly pilates or monthly communal dinners organized by the on-site social impact manager, Anne-Sophie Elise Søndergaard Hansen.

“I like that there is a community here that I can cultivate to the extent I want. And my experience is that the residents here really want the community.”

Christine | UN17 resident
  • Events: Residents have access to the full event calendar in the Juli Living app, where they can RSVP and add their events to their native calendar so they never miss a chance to connect. In one 7-month period, more than 45 events were organized with hundreds of attendees.
  • Newsfeed: Residents stay informed and engaged in the in-app Newsfeed where they can post, comment, organize, and keep up with neighborhood happenings. More than 80% of the residents are active in the app every month, and 74% of posts in the Newsfeed are made by residents.
  • Channels: With a variety of topics covered by Channels, residents can find even more ways to connect with each other over shared interests and genuine conversations. 
  • Ongoing customer success support: Spaceflow’s customer success team provides guidance on best practices for community management, setting up guidelines, and encouraging interactions to create an engaged, valuable community.
“The guidance to make sure that the framework is in place for building a good culture amongst the tenants, especially the focus on how to sustain good communication and constructive language, has made a huge difference in where the community is at today.”

Anne-Sophie Elise Søndergaard Hansen | Social Impact Manager, NREP
Spaceflow client success numbers

Streamlining communication and operations

The UN17 Village also uses the Spaceflow platform to digitalize the customer journey and optimize daily customer-facing operations by streamlining communications between residents and on-site teams.

“The real estate industry has traditionally looked at real estate as an asset class, but when designing real estate, you have to take the perspective of the user. This belief has led us to take a very customer-centric approach.”

Rune Kock | CEO, NREP
  • Bookings: Thanks to the bookings feature in the resident app, users can book spaces, services, and amenities via self-service. In six months alone, more than 500 hours were booked by residents. This saves operational time, increases space usage, and creates a smoother experience for residents.
Spaceflow admin console bookings dashboard
  • Services & Vendors: There are nearly 20 different local vendors whose services the Juli Living team have made available to residents. In the Spaceflow Admin Console, vendor management is streamlined with all changes automatically synced, and filters for faster sorting.     
Spaceflow app services and vendors
  • Documents: As part of the goal of digitalization, all documents are available in the Juli Living app for residents to access at any time.
  • Tenant Satisfaction Score: Through in-app surveys sent at specified intervals or triggered by specific events, valuable tenant feedback is collected so the Juli Living team can keep a finger on the pulse and even monitor the change in satisfaction over time and how it’s affected by new strategies.
“Being able to communicate with several tenants at one time and create a more down-to-earth relationship with the tenants is a huge advantage of working with Spaceflow.”

Anne-Sophie Elise Søndergaard Hansen | Social Impact Manager, NREP

Supporting ESG efforts

UN17 Village is a revolutionary project that incorporates the UN's 17 Sustainable Development Goals. The concrete initiatives are organized into six areas: health, community, materials, biodiversity, water, and energy.

The Juli Living app supports both the community and health areas by connecting residents with each other and fostering commitment to a diverse community. The project vision includes the belief that “we all live longer, healthier, and better lives when we connect and build relationships with the people we interact with every day. That's why communal facilities, resource-sharing, and solidarity are integrated into all buildings in UN17 Village.”

Any initiative to reduce water and energy consumption can be supported by the app and Admin Console. Through a native integration with NorthQ, residents can view their utility consumption for the last 24 hours and the last 30 days. 

To encourage optimal usage, residents also have access to energy saving tips and tricks to help save on water, electricity, and heating. 100% of the electricity in UN17 is from renewable sources.

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