Building a coliving brand: Interview with Stefanía Noriega

Join Liz Windsor, Marketing Specialist for Spaceflow, in an interview with Enso Co-living's CMO Stefanía Noriega about Enso's recent rebranding and what it takes to build a successful coliving brand.

Learn about key topics:

• Why a brand strategy is so important for coliving properties
• How incorporating resident feedback impacts the rebranding process
• How to create internal alignment and consistency and why it's so important
• How technology can support brand awareness and coliving resident loyalty, retention, and satisfaction