The Spaceflow you know and love today didn’t exist a few years ago. Let’s talk about it.
In this Spaceflow Lab series, we’ll pull back the curtain on our product and show you around: how we think about product development, how Spaceflow has evolved over time and why, and the secret sauce that makes Spaceflow an industry leader in tenant experience technology.
Along with getting an intimate look at the Spaceflow platform, you’ll learn important insights into the proptech industry, standards, and features that power life in modern buildings around the world.
Welcome to the first installment: examining our approach to product development.
When it comes to product development in the Spaceflow Lab, it’s a team effort—except that “the team” goes beyond the Product team at Spaceflow.
We work closely with clients, users, and internal teams to make sure that every feature we build solves the right problems and creates real impact. Okay, that’s a nice sentence, but what does it really look like in practice?
Take our Tenant Satisfaction Score module as an example. Collecting feedback from tenants is crucial for real estate owners and operators to gauge sentiment, likelihood of renewal, and satisfaction, but also to measure the impact of any activities aligned with the overall strategy.
We talked to clients to gauge their interest in an in-app survey and, based on their feedback and our own experience internally, we planned the scope of the module with several features: automation, customizability, and a user-friendly data dashboard in the Admin Console.
Developing the module was a collaboration between Product, Design, and Engineering. Before officially launching the TSAT Score, we thoroughly tested it with a select group of end-users.
Without our culture of collaboration, the Spaceflow platform wouldn’t be where it is today. It’s through a combination of internal expertise and client and end-user feedback that we’ve shaped this industry-leading product making a real difference in the way we live life in buildings.
When we develop a new feature, we move through discovery, design, and prototyping—always in close collaboration with a selected audience, of course.
We take an agile approach to product development, prioritizing customer feedback and making continuous improvements and multiple iterations. Even after releasing a new feature, we continue updating it.
Agile product management is flexible and iterative, meaning we will often go through the same steps multiple times, especially when incorporating customer feedback.
We’ve also integrated artificial intelligence into our product development toolkit. AI supports us at multiple stages—from quickly generating first-draft prototypes to analyzing user feedback at scale. This helps us move faster during ideation, identify themes in feedback more efficiently, and make more informed product decisions.
By using AI as a collaborative assistant, we can better focus on creativity, insight, and problem-solving, while staying lean and responsive to our users' evolving needs.
Agile product management is flexible and iterative, and AI helps us push that even further—enabling smarter iterations and faster outcomes.
So once we’ve defined the problem we’re solving and tested the solution, our job is then to make the experience as seamless as possible.
We take a user-centric approach from the bottom up, always keeping the user journey in mind and designing experiences with empathy. That’s the standard we follow with every new feature: to step into the user’s shoes.
When you put yourself in the shoes of the user or customer, it really changes the whole product development process and creates better outcomes for both the end users and Spaceflow’s clients.
Whether someone is making a reservation in our app, interacting with their community, or submitting a ticket, the action needs to be easily accessible and seamless to complete.
We’ve talked before about why a superior user experience matters in a resident app—increased engagement, higher tenant satisfaction and retention, boosted ROI, and operational savings—but its importance can’t be overstated.
The Spaceflow you know and love today didn’t exist a few years ago, and that’s a good thing.
We are constantly evolving, refining, and improving based on real feedback, empathy, and user-centric thinking—because great technology isn’t just built by a Product team in a silo. It’s shaped by the people who use it.
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